After an amazing reception in the UK, Royal Crown Cola proudly launched RC Cherry and RC with zero sugar. We hope you love drinking them as much as we loved creating them.

Royal Crown Cola International provides RC Colas legendary taste along with its other products to over 60 countries around the world.

Royal Crown Cola commemorates its 100th Anniversary.

Royal Crown Cola International is acquired by Cott Corporation.

Royal Crown Cola Company is acquired by Cadbury Schweppes.

Triarc Companies, Inc. acquires Royal Crown Cola Company.

The soft drink division becomes part of DWG Corporation, which introduces Cherry RC, Diet RC Cola, and an eight-flavour line of Diet Rite.

Acquiring fast-food franchiser Arbys two years earlier, Royal Crown Cola Company becomes Royal Crown Companies Inc.

The soft drink industrys first sugar-free diet beverage, a product the Los Angeles Times selects as the Leading New Product of the 1960s, Diet Rite Cola hits retail shelves nationwide and creates thousands of new jobs within the soft drink industry.

RC Cola earns its distinctions as the companys mainstay product when Nehi, Inc. becomes Royal Crown Cola Company.

Celebrities like Bing Crosby, Joan Crawford, Shirley Temple, Lucille Ball, and Ronald Reagan enhance advertising. Believe It or Not radio program stars Robert Ripley and reaches 11.2 million families. Colour advertisements are in the Saturday Evening Post and Good Housekeeping.

Best By Taste Test publicity campaign begins, using blind taste tests more than three decades before other soft drink manufacturers. National newspaper advertising is in wide use, with simultaneous ads in some 600 daily newspapers throughout America.

Nehi stock is listed on the New York Stock Exchange, with the companys products available in 47 of the 48 states.

Mr Hatcher is succeeded as president by H.R. Mott who tasks chief chemist Rufas Kamm with the development of a new cola drink. The new product is to be called Royal Crown Cola, named after Hatchers original ginger ale.

President of the Nehi Corporation and the companys guiding light from its formation, Claud Hatcher dies suddenly on December 31st, leaving behind a legacy that would continue to endure well into the next century.

Additional plants are added, bringing the total to 463. The Nehi line becomes so successful, the company changes its nam for the second time, from Chero-Cola Co. to the Nehi Corporation and is listed on the New York Curb Exchange.

Chero-Cola stands as a thriving business, with 315 plants located primarily in 14 southern states. Of these, 310 are bottling Chero-Cola and 263 plants are franchised for the companys fruit flavour products selling under the Nehi brand name.

A new, fruit-flavoured beverage named Melo is introduced. After a salesman refers to a competitors soft drink bottle as being kneed-high, Melos name changes to Nehi, a brand name that becomes familiar to generations of consumers.

The popularity of Chero-Cola leads to Union Bottling Works changing its name to Chero-Cola Company, an enterprise reorganised to manufacture a line of syrups and flavour concentrates to sell to franchised bottlers.

Union Bottling Works relocates to grander facility and soon after, introduces the cherry-flavoured cola creation, dubbed Chero-Cola, soon ranked as the companys greatest-selling product.

After a disagreement with a local soda bottler, a young pharmacist, Claud A. Hatcher, begins creating his own soft drinks in the basement of his family's grocery business. Originally called Union Bottling Works, the first line of beverages is named Royal Crown Ginger Ale.